SEO Foundation

After a through analysis of our SEO assessment, we aim to lay a solid foundation for your SEO success. We implement essential SEO best practices discovered in our assessment.

We get to know our clients and their immediate goals. We ensure you have all of the resources you need to help you be successful.

• We set up a kickoff meeting where we establish goals, a workflow, and timelines for any de deliverables. We also discuss strategies about your targeted audience(s).
• Request access: Here is where we obtain the backend access (passwords, URLs, etc.) to your website necessary to set up Google Analytics, and verify the website with Google Search Console if you haven’t already.

During the onboarding, we will guide you through the fundamentals of SEO. We also help educate our clients & help explain how SEO can benefit your website and business. We will cover topics such as keyword research, on-page optimization, off-page optimization, and technical SEO. Our goal is to provide you with a comprehensive understanding of these essential components, ensuring that you have a solid foundation to make informed decisions about your SEO strategy. By clarifying SEO and fostering a clear and open line of communication, we ensure that you feel comfortable and empowered on your SEO journey with us.

This phase we focuses on competitor analysis and strategic planning.

• Keyword Research — Doing in-depth research to identify the keywords your client’s audience uses to search for their products and services. Competitive Analysis — This is a thorough high-level review of the client’s top competitors currently on the market.
• Content Strategy — Here we review the website’s current content performance and rankings. This section of the project also creates a plan for future growth and expansion, including creating a strategic content calendar.
• Keyword Research — Doing in-depth research to identify the keywords your client’s audience uses to search for their products and services. Competitive Analysis — This is a thorough high-level review of the client’s top competitors currently on the market.
• Content Strategy — Here we review the website’s current content performance and rankings. This section of the project also creates a plan for future growth and expansion, including creating a strategic content calendar.
• Off-Site SEO Strategy — Piggybacking off the strategic content mapping above, this step is perfect for brainstorming ideas for growth directly with the client. Review current domain authority and any existing backlink network(s).

• On-Page Optimization:
  • Include target keywords in title tags, meta descriptions, headings, and throughout the content.
  • Use descriptive and SEO-friendly URLs.
  • Optimize images with descriptive alt text.
• Mobile Optimization:
  • Ensure your website is mobile-friendly, as Google considers mobile-first indexing.
  • Responsive design is a common approach for mobile optimization.
• Page Speed:
  • Improve page loading speed for a better user experience.
  • Compress images, leverage browser caching, and consider Content Delivery Network (CDN) usage.
  • User Experience (UX):
    • Create a user-friendly website with easy navigation.
    • Ensure a clear call-to-action and a logical site structure.
  • Technical SEO:
    • Create a sitemap to help search engines understand your website’s structure.
    • Ensure proper use of robots.txt to guide search engine crawlers.
    • Fix crawl errors and broken links:
• Local SEO:
  • Optimize your website for local searches, especially if you have a physical location.
  • Create and optimize your Google My Business listing.
• Analytics:
  • Use tools like Google Analytics and Google Search Console to monitor your website’s performance.
  • Analyze user behavior, traffic sources, and keyword performance.
• Security:
  • Ensure your website is secure (HTTPS). ( Only recommendations if we don’t manage your website)
  • Security is becoming an increasingly important factor in search engine rankings.
• Structured Data:
  • Implement structured data (schema markup) to provide search engines with additional information about your content.